What is the most beautiful part of the Amalfi Coast?

Positano, the jewel of the Coast
 It is almost impossible to speak of the Amalfi Coast without picturing Positano, that breathtaking beautiful village tumbling down the mountainside in a cascade of pastel-colored houses. Positano is an artist’s palette come to life, a whimsical masterpiece where ochre, blush pink, and saffron buildings seem to dance down to the sea. This is a place where mornings begin with a stroll along Spiaggia Grande, the beach where vibrant umbrellas dot the golden sands and the sound of the waves lapping against the shore provides a soundtrack to La Dolce Vita. Here, one can savor a freshly baked cornetto with local lemon marmalade at a seaside café while watching the fishing boats drift lazily in the early light. And as the day unfurls, there’s no better way to experience Positano than by venturing out on a private boat to explore hidden grottos, dive into aquamarine waters, and discover the coastline's secrets from a vantage point few others will see.

Positano 

Ravello, a symphony of romance
Perched high above the coastline, seemingly touched by the hands of gods, lies Ravello, a timeless village where beauty takes on an entirely different note. Here, the spirit is less about the seaside revelry and more about a sophisticated serenity that has attracted luminaries for generations, from Wagner to Virginia Woolf. Villa Rufolo and Villa Cimbrone are the crown jewels of Ravello, their gardens a riot of color that defy gravity, cascading with bougainvillea, roses, and agapanthus, all framed by centuries-old cypress trees. From the Belvedere of Infinity at Villa Cimbrone, you stand at the edge of the world, gazing over a panorama so breathtaking it feels like it could be the inspiration for a Renaissance fresco. And when the sun begins its slow descent, Ravello transforms into a romantic hideaway, where candlelit dinners on terraces bathed in moonlight are accompanied by the strains of a distant piano.

Ravello

Amalfi, the heartbeat of the coast
The namesake of the coast, Amalfi is the beating heart of this paradisiacal stretch of Italy. It's a town steeped in history, where centuries-old cathedrals meet chic boutiques, and the scent of fresh lemons and salty sea air intermingle in the warm Mediterranean breeze. At the center of it all is the magnificent Cathedral of St. Andrew, with its grand staircase, striking Arab-Norman architecture, and a façade that seems to glow in the afternoon sun. To walk through the piazzas and alleys of Amalfi is to step back in time, to a place where the echoes of its rich maritime past are never far away. But Amalfi is more than its history; it's a place of contrasts where life feels as vibrant as the colors of its hand-painted ceramics. It's here you’ll find yourself sipping on a chilled limoncello made from the world’s most fragrant lemons, or enjoying a leisurely lunch of freshly caught seafood at a restaurant that clings to the cliffs, the waves below your feet.

Amalfi

Praiano, a hidden gem of tranquillity
If Positano is the glamorous starlet of the Amalfi Coast, Praiano is the quiet muse. Often overlooked by the casual traveller, Praiano is a village that beckons to those seeking tranquility and understated elegance. Here, time seems to slow down. Days are spent lounging on sun-drenched terraces, taking refreshing dips in hidden coves, and savoring long, lazy lunches of freshly caught seafood paired with the crispest local wine. As the sun sets, Praiano reveals its hidden charm—its churches glowing in the soft light, its piazzas filled with locals sharing stories, and the stars beginning to twinkle in a sky as deep and endless as the sea below.

Find your own Amalfi Coast with the best luxury villas for rent
Whether it is the vibrant glamour of Positano, the serene elegance of Ravello, the historic charm of Amalfi, or the tranquil allure of Praiano, each village offers its own unique take on beauty and the best luxury vacation villas for weekly rentals. And therein lies the magic—this coast is not just a destination, but a collection of glamorous experiences and luxury retreat, each one more enchanting than the last.

Sailing experience